- Do be creative and write down the things you think about.
- Don’t worry about the word count until you have edited your creativity.
- Do key your advertisements.
- Don’t confuse your postmaster. Check before messing with your address!
- Do look at other’s ads and research to see if they were in past issues.
- Don’t steal their ad. However, you can use the format. Such as:
Are you too fat? Get rid of it Now! to Is your Car Embarrassing? Call us Now. - Do test your ads as much as possible.
- Don’t keep an ad that pulled that quit pulling in the same classifieds, switch around.
- Do put your ad in the proper area for you ad that fits the best.
- Don’t make it ALL CAPS.
- Do use the word YOU whenever you can.
- Don’t use I or we much, basically people are interested in themselves, not you.
- Do find bonuses to give for free.
- Don’t let the bonuses outshine your product.
- Do give a guarantee!
- Don’t give up.