– π» Fast and easy is never good in SEO. New, easy-to-use tools can cause more problems in the long run. SEO is a long-term marketing channel that requires slow, steady growth over time.
– π€ Anyone can pump out generic information about any topic due to AI content. However, unique and valuable content is the key differentiator that will drive traffic to your website.
– π The goal of SEO is not just to rank, but to get qualified traffic to your website and turn that traffic into leads, customers, and sales. Persuasive content that drives users deeper into the funnel is critical to success.
– π Quality over quantity is better when it comes to SEO. Invest in high-quality content that stands the test of time, rather than constantly churning out low-quality content.
– π₯ Christopher Nolan is an example of how quality over quantity works. Focusing on one high-quality project can have a bigger impact than putting out a lot of low-quality content.
– π Focus on making an impact with your content rather than just throwing pebbles in the ocean. Develop a long-term strategy that prioritizes high-quality, unique content that drives traffic and conversions.
– π Uniqueness is key in producing exceptional content. Personal experiences and unique interests can add a level of uniqueness that AI-generated content cannot replicate.
– π§βπ¬ Adding unique experience and data to content can make it stand out and be difficult for AI to replicate.
– π Emphasizing subject matter expertise and establishing why you’re qualified to write about a topic can help make your content more authoritative.
– π¨ Focusing on unique design, user experience, and readability can also help differentiate your content.
– π« Sacrificing quality for speed is not a good long-term SEO strategy; quality should always be a priority.
– π Fast organic traffic gains are easy, but sustainable growth is harder and requires exceptional content, site authority, and positive user signals.
– π Newer websites can experience initial gains, but these will fall over time without backlinks and growth in link velocity.
– π° The goal of SEO is not just to drive traffic, but to drive conversions and make more money, so focus on keywords with investigative or transactional intent rather than just creating informational content.